Picture Clarke Quay, eleven years ago.
I was 18, a hopeful polytechnic student with more dreams than dollars, nervously clutching a bouquet of roses outside Wine Connection where I worked:
This was me, trying to pursue my ex-girlfriend Catheryn in 2013!
were my most extravagant purchase that month, all in the hopes of impressing a girl named Catheryn Wong on our first date.
Fast forward to today, Singapore Florist became my most extravagant purchase yet, at a whopping $118,000!
Those roses were my way of saying I was serious, even if my bank account wasn't quite there yet.
And guess what? The roses worked their magic!
Today, Catheryn isn't just my date; she's my ex-girlfriend now turned wife, and my business partner in this new floral adventure.
Those roses from Singapore Florist in 2013? They held a special place in my heart, a symbol of my budding romance with Catheryn.
So, when the opportunity arose to acquire the business, it felt like more than just a smart investment; it was a chance to weave our love story into the fabric of this iconic brand.
Those roses were a symbol of our beginning, and now, Singapore Florist is a symbol of our future together.
We've brought our combined expertise to revitalise the 37-year-old florist:
Bouquets with local flavor:
Our bestsellers are named after beloved Singaporean landmarks, adding a touch of local charm. Think roses like
Rosy Raffles,
Dempsey Daisy,
Classy Clarke Quay
and
Bedok Bedok Heart– a delightful reminder of the city's vibrant spirit.
A brand new website:The new SingaporeFlorist.com.sg is a user-friendly haven with stunning visuals, seamless payment options, and a completely new catalogue:
If you would like to get a spouse like me on top of your flower delivery (lol, just kidding)...
Let Singapore Florist help you express your emotions with beautiful, handcrafted bouquets, just like how Singapore Florist did so for me 13 years ago.
Wishing you only the best,
Jim Ng
Chief Petal Officer
Singapore Florist
Since 1987, Singapore Florist has been part of the vibrant tapestry of Singapore’s floral scene. First stepping online in 2003, we’ve grown alongside the communities we serve, weathering the nation’s highs and lows. As the original family owners gracefully aged, they entrusted their legacy to a new generation of florists—ones who share their passion for creating joy through gifting.
Just as artists and business owners reflect their love for the nation through food, drinks, and art, we express it through flowers.
Each of our arrangements is inspired by Singapore’s landmarks, stories, recent events, Singlish lingo and history. Through our creations, we strive to bring a piece of Singapore’s garden home into everyone's world and everyday life.
We design our creations with two key goals in mind:
1. Creating Resonance for Locals
Our bouquets are crafted to evoke fond memories and deep emotions. Whether it’s a connection to a beloved Singapore landmark or a familiar Singlish phrase that serves as an inside joke, our floral arrangements are designed to spark nostalgia and sentimentality. Each bouquet becomes a bridge to shared experiences, allowing both the sender and recipient to reminisce about special moments and places that hold meaning in their lives.
2. Introducing Our Culture to the World and Expats
Our floral designs serve as a window into Singapore’s vibrant culture. Through thoughtful storytelling and the use of Singlish phrases, we aim to introduce foreigners and expats to the essence of life in Singapore. Each bouquet is more than just flowers—it’s a cultural experience, offering insights into the nation’s traditions, quirks, and unique identity. Whether through the history of a landmark or the charm of our local language, our bouquets help newcomers embrace and appreciate Singapore’s rich heritage.
We are honoured to be part of your special moments. Whether it’s a love story, a cherished memory, or simply a way to brighten someone’s day, Singapore Florist is here to help you create heartfelt connections—one bouquet at a time.
